In 1994, DC created a line of shoes specifically for skateboarders with a mission to make a significant change in skateboard shoe style and elevate skateboarding performance to the highest level. That mission grew to create a brand that forever changed the face of action sports. Today, DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC continues to stay true to its original mission—to be the most sought after skate driven action sports brand.