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ASICS is a sports brand known for high-quality products and its philosophy of "A Sound Mind in a Sound Body". Founded in 1949, ASICS (an acronym for Anima Sana In Corpore Sano) focuses on developing products that promote well-being and performance, particularly in running and other sports. ASICS is recognized for its technical expertise and innovation, especially in its running shoe technology like GEL cushioning and recently Skateboarding.