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PUMA has a history deeply intertwined with skateboarding, evolving from its athletic roots to become a prominent force in skateboarding footwear. Founded in 1948 by Rudolf Dassler, the brand has consistently demonstrated a genuine commitment to skateboarding, developing shoes that balance technical performance with street-ready style. They work directly with professional skaters to engineer footwear that can withstand the demands of street skating while maintaining the brand's iconic design aesthetic.